jeff wolfe | art direction • design

SmartCarb

Smartcarb is a simple, high-performance, mechanical fuel system for motorcycle and paramotor engines. Smartcarb technology automatically adjusts for elevation, temperature and weather without needing to re-jet. 

Smartcarb is often treated as “too good to be true.” As though, it’s a conspiracy perpetuated by a handful of true believers who just don’t know how to jet. 

This direction leans into that skepticism. Instead of trying to combat the disbelief with claims, we acknowledge it and play with it in a humous way.

Role: Art Director, Creative Director, Graphic Designer /