jeff wolfe | art direction • design

OLD NATION BREWERY

With seltzer beers and other craft gimmicks gaining a large foothold in the microbrew industry, Old Nation needed to remind the public about the advantages of tradition and consistent quality. We helped to tell their story of brew mastery through video, print and outdoor, giving them an internal rallying cry that had been up to that point unarticulated. With all new photography for their website and social, we provided Old Nation with an injection of new energy to regain relevancy in a crowded marketplace. 

Role: concept, art director, graphic designer, video shoot, photography, packaging, logo design / Tags: art direction, Branding, graphic design, logo design, outdoor, package design, photography, retouching, video /

+ PRINT

+ BRAND OUTDOOR

+ PRODUCT LAUNCH OUTDOOR

+ FRITTS LAGER & PRET WIT // LOGO, & PACKAGE DESIGN

+ BRAND PHOTOGRAPHY