As part of a brand relaunch, our challenge was to get people to see Ford differently. As luxurious, stylish and sophisticated. In order to do that we did something that's never been done. Airing a spot that mentions no brand, that shows no logo. The point being, if we simply show you the new look of Ford vehicles, you will be impressed with what you see.
Results: 3 million views on YouTube
+ #1 on the Advertising Age Viral Chart in May of 2012
+ Featured on Advertising Age, Forbes, Brand Channel
“The most inspirational advertising I have seen since I've been at Ford.” - J. Mays, Group VP of Global Design and Chief Creative Officer at Ford
“We’re aiming these ads directly at the skeptics. These consumers have blinders up when they see a Ford logo, so we have to do something that’s disruptive and unexpected from a car company if we expect to get noticed by them.” - Jim Farley, Global Chief Marketing Officer at Ford
