For most people who are shopping for a used car, reliability is often more important than price. So we introduced a campaign centered on trust, supported by the rational benefits that only a Certified Pre-Owned vehicle can bring. Using wry humor and a sophisticated look to elevate the brand, the results speak for themselves: Chevrolet-Buick-GMC Certified Pre-Owned vehicles are now the top-selling brand in the category.
+ Featured on Coloribus, Advertolog
+ The "used car you can trust" approach was extended into the dealership experience with POP posters
+ We were able brand the idea within the current Chevy, GMC and Buick campaigns specially with OLA
+ We created a site experience video to spell out the fine details of the program utilizing some tasty motion design
