jeff wolfe | art direction • design

MGM GRAND CASINO

There is a big difference between going out and going ALL IN. It’s about staying a cut above and a little over the top. It’s the rush of excitement you feel when you walk through our doors, whether it’s your first visit or your hundredth. You've arrived at MGM Grand Detroit, where going ALL IN is in our DNA.

Role: Graphic designer, art director, writer, concept / Tags: branding, campaign, print, tv, video /

OUT OF HOME: A billboard to support the Detroit Jazz Fest on behalf of MGM.

+ The following is a mini-campaign for TAP at MGM Grand. TAP is a classic neighborhood sports bar to kick back and watch the game with a brew and a burger.