Lacks Enterprises

Lacks Enterprises is an automotive supplier of high-quality finishing solutions. Although they are well known in the industry, they came to us in need of a revitalized brand statement that would recapture the attention of jaded decision makers at the Big Three. In place of the flimsy tri-folds they brought to sales meetings, I provided them with a beautiful catalog that matched the dramatic aesthetics of their products. I made use of UV gloss coating and LED reticulated varnish techniques to provide that extra polish and attention to detail that would bring Lacks finishing technologies to life on the page.

Role: art director, graphic designer, concept, branding, catalog / Tags: art direction, automotive, catalog, graphic design /