"Great Caesar’s Ghost, what’s this? Words, no sentences, no paragraphs! Actual paragraphs that present an argument in favor of one product over another, on what’s this? Yes, dear reader, it’s print. PRINT. The printed word in nothing less than a long form of it. Oh, how exotic. And yes, a wonderful, fresh and unexpected selling proposition — pickles over wine. Splendid. Might make great radio, too. What’s that? You aren’t familiar with radio..." - Rob Schwartz, Chief Creative Officer, TBWA/CHIAT/DAY
