jeff wolfe | art direction • design

PURE MICHIGAN

How do you get to know a city? For some, it stops at introductions about a place or two, shopping for souvenirs and a few snapshots. But for those who travel to culturally rich cities like Detroit, Ann Arbor, Grand Rapids and Lansing, it’s a much deeper dive. In the end, when we visit any of Michigan’s leading downtowns, we’ll come as a visitor but leave as a local. And take home a feeling that’s undeniably Pure Michigan.

Role: Graphic designer, art director, concept / Tags: brand partnership, digital, mobile, social, video /

+ The campaign made use of all shapes and sizes of responsive OLA

+ SOCIAL: Aside from our featured video content for Facebook and Instagram, our program also included Facebook Canvas and Instagram Stories media

+ PARTNERSHIP: We worked with Buzzfeed to generate organic content to support our messaging about the rich options Michigan cities have to offer.