EXPLORER LIVE

Explorer Live gave us a 24/7 line of communication, allowing us to build excitement around the first public reveal of Explorer. It was the first live-on-Facebook introduction of an SUV. Once we revealed the sheet metal, we knew the questions would ramp up. So Explorer Live got amped with a Rapid-Response “answer man” brought in to continue the conversation. Imagine: a giant automaker answering individual fans’ questions with text, photos even videos, sometimes within 48 hours of the question being asked. To generate even more buzz, we enlisted TV stars, musicians, and other celebrities to help us answer the barrage of questions. This drove almost a million people to watch the Explorer live content online, and each time they watched, they learned something new.

+ The D Show: Cinema/Non-Broadcast Award Winner

+ Featured on The Wall Street Journal, Rap Up, Frequency News, Pop Crush