Rip It Energy Drinks

During my time on Rip It, I was able to help push the brand into screwball and irreverent territory. With a demographic of 18-35 year-old men, not much was off limits. I also helped to identify and target an as of yet, untapped market of midnight shifters. While the big name brands all went after the bloated extreme sports market, we started talking to firemen, nurses and electrical employees. With a DIY attitude I staged and shot photos and videos, designed, animated and edited content to keep the posts coming on a weekly basis.

Role: social, art direction, animation, video, photography, graphic design, concept / Tags: animation, art direction, creative, photography, social media, video /