jeff wolfe | art direction • design

Credit Union ONE

In an era of generation divide and hostility between Boomers and Gen-Z, we developed a campaign that creates a bridge. CU ONE is a credit union where everyone belongs. By setting up conversations between apparent contrasting members, we communicated a story about services that young and old can relate to.

Role: Creative Director, Art Director, Concept, Co-writer / Tags: Branding, Credit Union, Outdoor, TV /