Casa de Montechristo

Casa de Montecristo operates 17 lounges across the country, each with its own rhythm, style, and loyal community. The challenge was to unify these distinct personalities under a single brand voice without losing the character that makes each lounge feel like home.

Our solution was to develop a cohesive brand identity—a unified look, tone, and storytelling style that captures the spirit of Casa. The result is a brand platform that highlights what truly draws people in: the experience itself, filled with warmth, craft, camaraderie, and the unmistakable feeling of belonging to something timeless.

This social campaign balanced location-specific content, product promotions, and brand-building messages to ensure each lounge kept its individuality while now speaking as part of one unified family.

Role: Creative Director, Art Director, Designer, Concept /