ROXOR OFF ROAD

I joined the ROXOR team in the initial stages of a national brand launch. As the lead art director for the brand, my role was to craft the design and brand positioning at every touchpoint. I sold the creative direction of ROXOR being "Unlike Any Other," which is a tagline still in use today. Our team created 12 unique posts every month across Facebook, Instagram and Twitter. We launched their first ever brand and retail campaign comprising of OLV, OLA, TV, Print, Outdoor and more.

+ INTERNET ADVERTISING COMPETITION WINNER: Best Online OLV, Best Online OLA, Best Online Leisure Campaign, Outstanding Online Video

Role: concept, art director, graphic designer, copywriting, animation, photography, post-production, retouching, videographer, social media / Tags: animation, art direction, branding, commercial, graphic design, long-form content, outdoor, photography, print, social /