FORD RACING

While working on the Ford brand I was a creative point person for all of their motorsports initiatives. At the time my focus was bringing a younger flavor to the aging NASCAR audience by leveraging their new Rally Cross sponsorship with Ken Block and younger drivers like Carl Edwards and Trevor Bayne.

+ Earned 100's of thousands of views on YouTube

+ Featured on Ads of the World

+ We launched the Ford Fiesta during the X Games with the help of internet Rally Car phenom and founder of DC Shoes, Ken Block and the chance to win a car that looks like his.

+ Ken Block, carried the same number as NASCAR legend Richard Petty who owned the car driven by then #43 driver A.J. Allmendinger. In my concept, Ken had to prove himself worthy of the #43 in a series of driving challenges. I think he won them over. And we won over the fans.