Atturo Tires

The theme of the new campaign is, “Atturo is the Answer.” The heart of the campaign introduces the character of Atturo Andy, a friendly tire salesperson whose expertise in Atturo’s lineup makes him the go-to for tire advice. Recognizing that Atturo Andy can’t be everywhere at once, the campaign creatively features his cardboard likeness, appearing just when consumers need guidance most.

Client: Atturo Tires / Role: art direction, graphic design, concept, animation / Tags: advertising, art direction, billboard, campaign, commercial, digital, graphic design, off-road, OLA, outdoor, print, Television, tires, typography, utv, video /

+ Outdoor Campaign - "Ask for Atturo"

Off-Road Campaign: Terrains are used to eating up would-be weekend warriors on weak tires. With the campaign "Go to Treacherous and Back," we were able to take on the taunts of the world's most rugged terrains and answer back with the strength of Atturo Tires. The only off-road tire with a confidence backed 2-year warranty.