+ DIGITAL: Pets making messes in two rich-media units - above is a "floating wall" expandable while the below is a "pencil pushdown" expandable
+ This high-impact tripple stack unit maximize's product messaging while showcasing a range of rich content with three CTA's.
+ SOCIAL: The product story expressed in a dynamic Facebook Canvas unit that allows user to pan across a living area turned upside down by our lovable pets.
+ STUNT: Kennel Clean-Up demonstrates product strength while giving needy pets the loving home they deserve
+ PARTNERSHIP: A paid organic Buzzfeed article that brings the reality of our campaign story into the spotlight with real owner stories
